Privacy Policy

Last Updated: October 22, 2025

Burnie’s Way ("Company", "we", "our", or "us") respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes (i) how we collect, process, retain, and disclose personal data about you when you access or use, or when we provide services to you through, our websites, applications, products or services (our "Services"), and (ii) our practices for using, maintaining, protecting, and disclosing that information. The terms “you” or “your” in this Policy also include any individual on whose behalf you are acting in connection with the Services.

This policy applies to information we collect:

  • Through the Services;
  • In communications, including email, text, chat, and other electronic messages, and telephone communications, between you and us, or between you and any of the Services; and
  • When you interact with our advertising and applications (including mobile apps) on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

  • Any third party, including through any application or content that may link to or be accessible from or through any of the Services.

Please read this policy carefully to understand our policies and practices regarding your information and how we treat it. By using or interacting with our Services or providing us with your information, you agree to the collection, use, and sharing of your information as described in this privacy policy. This policy may change from time to time, and you can see when this policy was last updated by reviewing the “Last Updated” date appearing at the beginning of the policy. Your continued use of the Services after we make changes as described here is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children's and Minors' Data

Our Services are not intended for, and we do not knowingly collect any personal data from, children under the age of 18. If we learn we have collected or received personal data from a child under 18 years old without verification of parental consent, we will delete that information.

The Personal Data That We Collect or Process

"Personal data" is information that identifies, relates to, or describes, directly or indirectly, you as an individual, such as your name, email address, telephone number, home address, payment information, health and medical information, and any other identifier we may use to contact you online or offline.

The types and categories of personal data we collect or process include:

  • Account and contact information, including name, address, email address, phone number, username, and other contact information you provide us.
  • Payment information, including credit card or debit card information and information about the payment methods you use in connection with the Services.
  • Account history, including information about your subscription, account, transactions, purchases and order history.
  • Demographic information, including your age, gender, and family or marital status.
  • Health and medical related information, such as physical or mental conditions, treatment plans, medications, medication schedules, and healthcare provider appointments.
  • Location information, including general geographic location such as country, state or province, or city.
  • Device information, including your IP address, device identifiers, operating system and version, hardware identifiers, browser type and settings, and other device information.
  • Content and information you elect to provide as part of your profile or in any reviews you make through the Services or emails, chats, or other communications sent to us.
  • Identity document information, such as Social Security and driver's license numbers.

Some of the information identified above, including health and medical data, may be considered sensitive data under certain laws. If required under applicable law, we will collect and process sensitive personal data only with your consent. If you choose not to provide or allow us to collect some information, we may not be able to provide you with requested features, services, or information.

We also collect:

  • Statistics or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal data. For example, we may aggregate personal data to calculate the percentage of users accessing a specific Services feature.
  • Technical information. Technical information includes information about your internet connection and usage details about your interactions with the Services, such as products that you view or search for; page response times, download errors, length of your visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), or methods used to browse away from a page.

If we combine or connect non-personal statistical or technical data with personal data so that it directly or indirectly identifies an individual, we treat the combined information as personal information.

How We Collect Your Personal and Other Data

Information You Provide to Us

We collect information about you when you interact with us or our Services, such as when you create or update an account, place an order, make a purchase or request, communicate with us, provide us with any content or information in connection with any Services, participate in surveys, or post content to the Services, such as reviews.

Automatically Through Our Services

As you navigate through and interact with our Services, we may use automatic data collection technologies to collect information that may include personal data. Information collected automatically may include usage details, IP addresses, operating system, and browser type, and information collected through cookies, web beacons, and other tracking technologies, including details of your interactions with our Services, such as location data and which resources and Services features that you access and use.

We may use these automatic collection technologies to collect information about your online activities over time and across third-party sites or other online services (behavioral tracking).

Using automatic collection technologies helps us to improve our Services and to deliver a better and more personalized experience.

The technologies we use for this automatic data collection may include:

  • A cookie is a small file placed on your device when you interact with the Services. You may refuse to accept or disable cookies by activating the appropriate setting on your browser or device. However, if you select this setting, you may be unable to access certain features of the Services.
  • Web Beacons. Some parts of the Services and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those parts or opened an email and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity).

To the extent any of these automated technologies are considered a personal data sale, targeted advertising, or profiling, under applicable laws, depending on where you live, you may opt out from use of these automated technologies for such uses by contacting us at community@burniesway.com. Please note that some Services features may be unavailable as a result.

When you interact with the Services, there are third parties that may use automatic collection technologies to collect information about you or your device. These third parties may include:

  • Advertisers, ad networks, and ad servers.
  • Analytics companies.

These third parties may use tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your personal data or they may collect information, including personal data, about your online activities over time and across different websites, apps, platforms, and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

From Business Partners, Service Providers and Other Parties

We may receive personal data about you from other sources and combine that with information we collect directly from you. For example, we may obtain information about you from service providers that we engage to perform services on our behalf, such as email platform providers, content delivery services, payment processors, and analytics, security and anti-fraud services. We also may receive personal data from business partners that we engage to share consumer information with us, including your personal preferences and demographic information such as age, gender, and income level so that we can better provide you with a personalized experience, including personalized content/offers/and services. We may also collect personal data from third parties whom you instruct or authorize to provide such data to us, or whom you authorize us to contact for such data, in connection with our provision of Services, such as your physician or caregiver.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal data, to:

  • Communicate with you, including by email, text and phone, concerning your account and our Services.
  • Provide you with the Services and any contents, features, information, products, or services that we make available through the Services.
  • Fulfill purchases, orders and payments.
  • Fulfill any other purpose for which you provide it.
  • Provide you with notices about your account or subscription, including expiration and renewal notices.
  • Improve our Services, including by analyzing your information and creating aggregated data derived from your information) to develop, maintain, analyze, improve, and report on our Services and their features and how users interact with them.
  • Promote our Services, business, and offerings by publishing advertising on our own Services and by placing ads on third parties' services.
  • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • Notify you when Services updates are available and about changes to any products or services we offer or provide though them.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

The usage information we collect, whether connected to your personal data or not, helps us improve our Services and deliver a better and more personalized experience by enabling us to:

  • Estimate our user numbers and usage patterns.
  • Store information about your preferences, allowing us to customize the Services according to your individual needs and interests.
  • Recognize you when you return to our Services.

We may also use your information to contact you about goods and services that may be of interest to you. If you do not want us to use your information in this way, please adjust your user preferences in your account profile or send us an email with your request at community@burniesway.com.

 

To Whom We Disclose Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may also disclose personal data that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our organization or to fulfill any Services.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by Company is among the assets transferred.
  • To fulfill the purpose for which you provide it.
  • To any third party at your direction in connection with the Services.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal data:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our Terms of Service and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our organization, our customers, or others.

The categories of personal data we may disclose include:

  • Account and contact information.
  • Payment information.
  • Account history, including information about your subscription, account, transactions, purchases, or order history.
  • Demographic information.
  • Location information, including general geographic location.
  • Device information.
  • Content and information you elect to provide to us.
  • Identity document information.
  • Medical or health information, such as physical or mental conditions, treatment plans, medications, medication schedules, and healthcare provider appointments.

Your Rights and Choices About Your Information

This section describes mechanisms you can use to control certain uses and disclosures of your information and rights you may have under state law, depending on where you live.

Advertising, marketing, cookies, and other tracking technologies choices:

  • Cookies and Other Tracking Technologies. You can set your browser to refuse all or some browser cookies or other tracking technology files, or to alert you when these files are being sent. If you disable or refuse cookies or similar tracking files, some Services features may be inaccessible or not function properly. Some browsers include a "Do Not Track" (DNT) setting that can send a signal to the online services you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our Services may not respond to all browser DNT signals.
  • Promotions by the Company. If you do not wish us to use your information to promote our own or third parties' products or services, you can opt out by sending us an email stating your request to community@burniesway.com.

Your State Privacy Rights

Depending on your state of residency, you may have certain rights related to your personal data, including:

  • Access and Data Portability. You may confirm whether we process your personal data and access a copy of the personal data we process. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format. Depending on your state, you may have the right to receive additional information and it will be included in the response to your access request.
  • You may request that we correct inaccuracies in your personal data that we maintain, taking into account the information's nature and processing purpose.
  • You may request that we delete personal data about you that we maintain, subject to certain exceptions under applicable law.
  • Opt Out of Using Personal Data for Targeted Advertising, Profiling, and Sales. You may request that we do not use your personal data for these purposes.
  • Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
     
     

Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.

To exercise any of these rights, please submit your request through your account or, if you do not have an account with us, please send your request to community@burniesway.com.  To appeal a decision regarding any consumer rights request under this policy, please contact us at community@burniesway.com.

  • Nevada Residents. Nevada provides its residents with a limited right to opt out of certain personal data sales. Nevada residents who wish to exercise their sale opt-out rights may submit a request to us via email at community@burniesway.com. However, please know we do not currently sell data triggering that statute's opt-out requirements. Nevada also provides its residents with a right to: confirm whether we are collecting, selling or sharing their consumer health data, receive a list of all third parties with whom we have shared or sold their consumer health data, cease collecting their consumer health data, and delete their consumer health data. Nevada residents who wish to exercise any of these rights should submit a request through their account or, if they do not have an account with us, send the request to community@burniesway.com.
  • Connecticut Residents. If you are a Connecticut resident, in addition to the above stated rights, you may request that we cease processing your sensitive data, such as health, medical and physical condition-related information and consumer health data. Connecticut residents who wish to exercise this right should submit a request through their account or, if they do not have an account with us, send the request to community@burniesway.com.

How We Protect Your Personal Data

We use commercially reasonable administrative, physical, and technical measures designed to protect your personal data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal data transmitted to, through, using, or in connection with the Services. In particular, email, texts, and chats sent to or from the Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal data is at your own risk.

The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal data against unauthorized use, disclosure, and access.

How We Retain Your Personal Data

We keep the categories of personal data described in this policy for as long as reasonably necessary to fulfill the purposes described or for as otherwise legally permitted or required, such as maintaining the Services, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention. This means that we consider our legal and business obligations, potential risks of harm, and nature of the information when deciding how long to retain personal data. At the end of the retention period, personal data will be deleted, destroyed, or deidentified.

Changes to Our Privacy Policy

We may update this policy from time to time. The date the privacy policy was last updated is identified at the top of the page. We will notify you of changes to this policy by updating the "Last Updated" date and posting the updated policy on the Services. For any material changes, we will also notify you via your account or via email. Please check our Services periodically to see the current policy and any changes we have made to it.

Contact Information

To exercise your rights or ask questions or comment about this privacy policy or our privacy practices, contact us at:

4480 Cox Road, Suite 250, Glen Allen, Virginia 23060.

community@burniesway.com